Costless Creation of Strong Brands by User Communities: Implications for Producer-Owned Brands-Reference-Cited by-同舟云学术

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Costless Creation of Strong Brands by User Communities: Implications for Producer-Owned Brands

Published:2008 Issue: Volume: Page:
ISSN:1556-5068
Container-title:SSRN Electronic Journal
language:en
Short-container-title:SSRN Journal

Author:

Füller Johann,von Hippel Eric A.

Publisher

Elsevier BV

Reference53 articles.

1. Measuring brand equity across products and markets;David A Aaker;California Management Review,1996

2. Dimensions of brand personality;Jennifer L Aaker;Journal of Marketing Research,1997

3. Wer kauft im Internet? ," in Web 2.0: Hype oder Substanz?;Wolfgang Adlwarth;Wissenschaftliche Gesellschaft f�r Innovatives Marketing e,2008

4. Beyond the Extended Self: Loved Objects and Consumers' Identity Narratives;A C Ahuvia;Journal of Consumer Research,2005

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