Product Proliferation: An Empirical Analysis of Product Line Determinants and Market Outcomes-Reference-Cited by-同舟云学术

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Product Proliferation: An Empirical Analysis of Product Line Determinants and Market Outcomes

Published:2000 Issue: Volume: Page:
ISSN:1556-5068
Container-title:SSRN Electronic Journal
language:en
Short-container-title:SSRN Journal

Author:

Bayus Barry L.,Putsis William P.

Publisher

Elsevier BV

Reference79 articles.

1. What Year is This?;R Alsop;Wall Street Journal,1995

2. Modifying Customer Expectations of Price Decreases for a Durable Product;S Balachander;Management Science,1998

3. Simple Approaches to Evaluate Competing Non-Nested Models in Marketing;S Balasubramanian;International Journal of Research in Marketing,1994

4. An Analysis of Product Lifetimes in a Technologically Dynamic Industry;B Bayus;Management Science,1998

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