Alles für die Marke? Produktdesign im Konflikt zwischen einer markenkonformen und einer eigenständigen Produktliniengestaltung-Reference-Cited by-同舟云学术

Alles für die Marke? Produktdesign im Konflikt zwischen einer markenkonformen und einer eigenständigen Produktliniengestaltung

Published:2007-12 Issue:8 Volume:59 Page:1055-1079
ISSN:0341-2687
Container-title:Schmalenbachs Zeitschrift für betriebswirtschaftliche Forschung
language:de
Short-container-title:Schmalenbachs Z betriebswirtsch Forsch

Author:

Herrmann Andreas,Befurt René,Heitmann Mark,Berger Hans

Publisher

Springer Science and Business Media LLC

Subject

Management of Technology and Innovation,General Economics, Econometrics and Finance,General Business, Management and Accounting

Link

http://link.springer.com/content/pdf/10.1007/BF03372788

Reference86 articles.

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3. Aaker, Jennifer L./Fournier, Susan (1995), A Brand as a Character, a Partner and a Person: Three Perspectives on the Question of Brand Personality, in: Advances in Consumer Research, Vol. 22, S. 391–395.

4. Aaker, Jennifer L./Fournier, Susan/Brasel, Adam S. (2004), When Good Brands Do Bad, in: Journal of Consumer Research, Vol. 31, S. 1–16.

5. Aaker, Jennifer L./Maheswaran, Durairaj (1997), The Effect of Cultural Orientation on Persuasion, in: Journal of Consumer Research, Vol. 24, S. 315–328.

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