Green Cosmetic Industry and Young Consumers: Antecedents of Green Brand Preference and Loyalty

Author:

Singh Saumya,Singhal Divyansh

Publisher

Elsevier BV

Subject

General Earth and Planetary Sciences,General Environmental Science

Reference56 articles.

1. How brand-oriented strategy affects the financial performance of B2B SMEs;M Anees-Ur-Rehman;Journal of Business & Industrial Marketing,2018

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