One Marketing Metric To Rule Them All? An Examination of the Emergence and Rise of Net Promoter Score as a Marketing Fashion-Reference-Cited by-同舟云学术

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One Marketing Metric To Rule Them All? An Examination of the Emergence and Rise of Net Promoter Score as a Marketing Fashion

Published:2020 Issue: Volume: Page:
ISSN:1556-5068
Container-title:SSRN Electronic Journal
language:en
Short-container-title:SSRN Journal

Author:

Madsen Dag Øivind

Publisher

Elsevier BV

Reference181 articles.

1. Measuring performance during crises and beyond: The Performance Promoter Score;H Aguinis;Business Horizons,2020

2. The Use of the Net Promoter Score (NPS) in an Outpatient Allergy and Pulmonary Clinic: An Innovative Look into Using Tablet-Based Tool vs Traditional Survey Method;A Alismail;Patient Related Outcome Measures,2020

3. Marketing metrics;T Ambler;Business strategy review,2000

Cited by 1 articles. 订阅此论文施引文献订阅此论文施引文献，注册后可以免费订阅5篇论文的施引文献，订阅后可以查看论文全部施引文献

1. Adaptable Framework for K-12 STEM Outreach Activities: The Case of a Civil Engineering Workshop on Sustainable and Hazard-Resistant Earth Masonry;Journal of Civil Engineering Education;2024-10

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