1. The Intensity of Ethnic Affiliation: A Study of the Sociology of Hispanic Consumption;R Deshpande;Journal of Consumer Research,1986
2. Global Brands in the United States: How Consumer Ethnicity Mediates the Global Brand Effect;C V Dimofte;Journal of International Marketing,2010
3. Impact of Strength of Ethnic Identification on Hispanic Shopping Behavior;N Donthu;Journal of Retailing,1994
4. Ethnic Marketing for Turks in Germany;K Erdem;International Journal of Retail & Distribution Management,2008
5. Effects of Consumer Tendency on Consumers" Perception of Product Attitudes for Foreign and Domestic Products. Cross-Cultural Management;B Erdogan;An International Journal,2010