Choosing between Reselling and Agency Selling When Channel Advertising Matters
Author:
Publisher
Elsevier BV
Subject
General Earth and Planetary Sciences,General Environmental Science
Reference27 articles.
1. Agency selling or reselling? Channel structures in electronic retailing;V Abhishek;Management Science,2016
2. A game theoretic approach for analyzing the competition between national and store brands by considering store loyalty;P Assarzadegan;Journal of Retailing and Consumer Services,2021
3. Cooperative Advertising Models in Supply Chain Management: A Review
4. Does it pay to be real? Understanding authenticity in TV advertising;M Becker;Journal of Marketing,2019
5. Wholesale pricing or agency pricing on online retail platforms: The effects of customer loyalty;L Chen;International Journal of Electronic Commerce,2018
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