Social Presence and Customer Brand Engagement in Corporate Facebook

Author:

Pongpaew Wimmala,Speece Mark,Tiangsoongern Leela

Publisher

Elsevier BV

Reference53 articles.

1. The influence of a mere social presence in a retail context;J Argo;Journal of Consumer Research,2005

2. Marketing meets Web 2.0, social media, and creative consumers: Implications for international marketing strategy;P R Berthon;Business Horizons,2012

3. Defining and measuring social presence: Contribution to the Networked Minds Theory and Measure;F Biocca;Proceedings of the 5 th International Workshop on Presence, 1-36. Available: International Society for Presence Research,2002

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