Green Cosmetic Industry and Young Consumers: Antecedents of Green Brand Preference and Loyalty

Author:

Singh Saumya,Singhal Divyansh

Publisher

Elsevier BV

Subject

General Earth and Planetary Sciences,General Environmental Science

Reference56 articles.

1. How brand-oriented strategy affects the financial performance of B2B SMEs;M Anees-Ur-Rehman;Journal of Business & Industrial Marketing,2018

2. GREEN consumption values and Indian consumers' response to marketing communications;A A Bailey;Journal of Consumer Marketing,2016

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4. Factors responsible behind political brand preference: An empirical study on Indian voters;S Banerjee;Marketing Intelligence & Planning,2016

5. Brand love;R Batra;Journal of Marketing,2012

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