Comparative Effectiveness of Radio, Print and Web Advertising-Reference-Cited by-同舟云学术

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Comparative Effectiveness of Radio, Print and Web Advertising

Published:2012 Issue: Volume: Page:
ISSN:1556-5068
Container-title:SSRN Electronic Journal
language:en
Short-container-title:SSRN Journal

Author:

Dash Mihir,Belgaonkar Prithvi

Publisher

Elsevier BV

Reference9 articles.

1. Cohen, Dorothy,Advertising. New York: John Wiley & Sons. Inc., 1972

2. Using database analysis to segment general media audience;M P Block;Journal of Media Planning,1990

3. The changing face of advertising research in the information age;W A Cook;Journal of Advertising Research,1996

4. Evaluating advertising effectiveness through advertising response modeling;A Mehta;Measuring advertising effectiveness,1997

Cited by 3 articles. 订阅此论文施引文献订阅此论文施引文献，注册后可以免费订阅5篇论文的施引文献，订阅后可以查看论文全部施引文献

1. Translanguaging in advertising: An examination of separate and flexible bilingualism in Tamil newspaper advertisements;Humanities, Arts and Social Sciences Studies;2024-02-22

2. “The Theater of the Mind”: The Effect of Radio Exposure on TV Advertising;Social Sciences;2020-07-15

3. Media Strategies and Consumer Purchase Behaviour With Special Reference to FMCG Products;SSRN Electronic Journal;2018

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