Tempting Fate: Social Media Posts by Firms, Customer Purchases, and the Loss of Followers-Reference-Cited by-同舟云学术

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Tempting Fate: Social Media Posts by Firms, Customer Purchases, and the Loss of Followers

Published:2017 Issue: Volume: Page:
ISSN:1556-5068
Container-title:SSRN Electronic Journal
language:en
Short-container-title:SSRN Journal

Author:

Wang Shuting,Greenwood Brad N.,Pavlou Paul A.

Publisher

Elsevier BV

Reference107 articles.

1. Advertising, Learning, and Consumer Choice in Experience Good Markets: An Empirical Examination;D A Ackerberg;International Economic Review,2003

2. Fixed-Effects Methods for the Analysis of Nonrepeated Events;P D Allison;Sociological Methodology,2006

3. Calculating Customer Lifetime Value (CLV): Theory and Practice

4. Mobile Ad Effectiveness: Hyper-Contextual Targeting with Crowdedness;M Andrews;Marketing Science,2015

Cited by 2 articles. 订阅此论文施引文献订阅此论文施引文献，注册后可以免费订阅5篇论文的施引文献，订阅后可以查看论文全部施引文献

1. Selling on Social Media? The Impact of Introducing A Shop Section on Social Media Fan Pages on Customer Behaviors;SSRN Electronic Journal;2019

2. Competition and Specificity in Market Design: Evidence from Geotargeted Advertising;SSRN Electronic Journal;2018

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