Calculating Customer Lifetime Value (CLV): Theory and Practice

Author:

Andon Paul,Baxter Jane,Bradley Graham

Publisher

Gabler Verlag

Reference22 articles.

1. Andon, P. (1997): Customer Valuation & the Role of Accounting in the Loyalty Context, Honours Thesis, University of New South Wales, Australia.

2. Atkinson, A.A./Banker, R.D./Kaplan, R.S./Young, S.M. (1997): Management Accounting, 2nd ed., New Jersey.

3. Bellis-Jones, R. (1989): Customer Profitability Analysis, in: Management Accounting, February, pp. 26-28.

4. Berry, S./ Britney, K. (1996): Market Segmentation: Key to Growth in Small-Business Marketing, in: Bank Management, Vol. 72, No. 1, pp. 36–41.

5. Costanzo, C. (1995): Getting Serious About Customer Profitability, in: United States Banker, Vol. 105, No. 5, pp. 79–80.

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