Impact of Social Networking Sites on Financial Performance: A Case Study of Indian Banks

Author:

Malhotra Pooja

Publisher

Elsevier BV

Reference84 articles.

1. A Study on the Negative Effects of Social Networking Sites Such as Facebook among Asia Pacific University Scholars in Malaysia;A Abdulahi;International Journal of Business and Social Science,2014

2. The Impact of the Applicability of Social Media and Social Networking Sites on Business Firms' Effectiveness and Profit Field Study: Telecommunication Sector in Jordan;S Abukhater;International Journal of Managerial Studies and Research (IJMSR),2015

3. Effect of Social Media Marketing On Small Scale Business Performance in Ota-Metropolis;O A Adegbuyi;International Journal of Management and Social Sciences,2015

Cited by 1 articles. 订阅此论文施引文献 订阅此论文施引文献,注册后可以免费订阅5篇论文的施引文献,订阅后可以查看论文全部施引文献

1. Exploring the Impact of Social Media on the Indian Banking Sector;Advances in Social Networking and Online Communities;2023-06-30

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