An Empirical Study of Bancassuarance: Prospects & Challenges for Selling Insurance Products through Banks in India-Reference-Cited by-同舟云学术

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An Empirical Study of Bancassuarance: Prospects & Challenges for Selling Insurance Products through Banks in India

Published:2009 Issue: Volume: Page:
ISSN:1556-5068
Container-title:SSRN Electronic Journal
language:en
Short-container-title:SSRN Journal

Author:

Popli G. S.,Rao D. N.

Publisher

Elsevier BV

Reference10 articles.

1. Modelling consumer choice of distribution Channel, an illustration from financial services;N J Black;International Journal of Bank Marketing,2002

2. Customer preferences for Financial Services: An analysis;W L Boyed;International Journal of Bank Marketing,1994

3. Customer retention in the insurance industry: using survival analysis to predict cross-selling opportunities;Ansell Harrison;Journal of Financial Services Marketing,2002

4. Cross-Selling through database marketing. A mixed data factor analyzer for data augmentation and prediction;W A Kamakura;International Journal of Research in Marketing,2003

5. How consumers choose a Financial Institution: Decision Making criteria and heuristics;J Lee;International Journal of Bank Marketing,2003

Cited by 2 articles. 订阅此论文施引文献订阅此论文施引文献，注册后可以免费订阅5篇论文的施引文献，订阅后可以查看论文全部施引文献

1. Exploratory Factor Analysis on Bancassurance Attributes;International Journal of Management and Humanities;2022-09-30

2. Customer banking rights awareness in Ghana;Banks and Bank Systems;2018-07-02

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