How consumers choose a financial institution: decision‐making criteria and heuristics-Reference-Cited by-同舟云学术

How consumers choose a financial institution: decision‐making criteria and heuristics

Published:2003-04 Issue:2 Volume:21 Page:53-71
ISSN:0265-2323
Container-title:International Journal of Bank Marketing
language:en
Short-container-title:Intl Jnl of Bank Marketing

Author:

Lee Jinkook,Marlowe Julia

Publisher

Emerald

Subject

Marketing,Marketing

Reference29 articles.

1. What do financial intermediaries do?

2. Avery, R.B., Bostic, R.W., Calem, P.S. and Canner, G.B. (1997), “Changes in the distribution of banking offices”,Federal Reserve Bulletin, Vol. 83 No. 9, pp. 707‐25.

3. An exposition of consumer behaviour in the financial services industry

4. Effects of Prior Knowledge and Experience and Phase of the Choice Process on Consumer Decision Processes: A Protocol Analysis

5. Individual, Product Class, and Task-Related Factors in Consumer Information Processing

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