Consumer Behavior and Fascinating Challenges on Household Laundry and Dishwashing

Abstract

Abstract Intense research in household cleaning offers more innovative cleaning solutions. Over the half of consumers worldwide favor functionality over “natural” and “multipurpose” claims in household care products. Due to rapid urbanization, emergence of small pack size, current environmental pressures and price escalation of petrochemical feedstock, the demand for sustainable laundry and dishwashing products is developing rapidly. The user-centered researches revealed that the increase in per capita income and wide range of choices, greatly influence consumers interactions with products as expenditure for household laundry and increase the number of sophisticated consumers. Dishwashing accounts for barely more than 0.5% of total per capita expenditure. Low energy as well as water consumption, high performance values are very important for the consumers when purchasing automatic washing appliances. Multi-usability and efficiency capture continuously the attention of the consumers in large scale in the sense of economic viability, environmental feasibility and reverted interest to use traditional liquid and powder detergents. Brand value and integrity proves to be also surprisingly important. Researches revealed that many consumers prefer household appliances with low water and energy consumption. As per the statistics, since half of the total surfactant consumption belongs to household applications particularly dishwashing and laundry washing, the natural product based surfactants produced from biomass are expected to continue to drive cleaning market.