Does the Internet Promote Better Consumer Decisions? The Case of Name-Your-Own-Price Auctions
Author:
Publisher
SAGE Publications
Subject
Marketing,Business and International Management
Reference25 articles.
1. Reducing Buyer Search Costs: Implications for Electronic Marketplaces
2. What to Say When: Advertising Appeals in Evolving Markets
3. Reverse Pricing and Online Price Elicitation Strategies in Consumer Choice
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