Damage from Corrective Advertising: Causes and Cures
Author:
Publisher
SAGE Publications
Subject
Marketing,Business and International Management
Reference37 articles.
1. Trustmarks, Objective-Source Ratings, and Implied Investments in Advertising: Investigating Online Trust and the Context-Specific Nature of Internet Signals
2. The Effects of Corrective Advertising on Company Image
3. Detecting and Correcting Deceptive Advertising
4. The moderator–mediator variable distinction in social psychological research: Conceptual, strategic, and statistical considerations.
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3. On the curvilinear effect of suspicion on consumer judgement suspension: The role of uncertainty towards the brand and product imagery;Journal of Consumer Behaviour;2024-05-08
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