Controlling Deceptive Advertising in China: An Overview

Author:

Gao Zhihong1

Affiliation:

1. Marketing, College of Business Administration, Rider University

Abstract

Deceptive advertising has been a key topic of advertising regulation research. However, the existing literature focuses primarily on the Western experience, and practices in developing countries have received little attention. As an initial effort to investigate the topic in the context of an emerging market, this article applies Petty and Kopp's framework to examine how China controls deceptive advertising from five aspects: initiation, interpretation, deception, verification, and remediation. The author discusses the contradictions in the Chinese system and explores implications for foreign firms operating in China.

Publisher

SAGE Publications

Subject

Marketing,Economics and Econometrics,Business and International Management

Cited by 20 articles. 订阅此论文施引文献 订阅此论文施引文献,注册后可以免费订阅5篇论文的施引文献,订阅后可以查看论文全部施引文献

1. Fifty years of deceptive marketing research: A systematic review and future research agenda;Psychology & Marketing;2024-07-26

2. Lay economic reasoning: An integrative review and call to action;Consumer Psychology Review;2024-01

3. The role of consumer behavior and power structures in coping with shoddy goods;Transportation Research Part E: Logistics and Transportation Review;2021-11

4. Perceptions of mobile plan unit pricing and terms and conditions;Marketing Intelligence & Planning;2016-09-05

5. Mediating Nature, Risk and Scientific Protection: Advertising Discourse of Healthcare Products and Parental Reception;Children’s Healthcare and Parental Media Engagement in Urban China;2016

同舟云学术

1.学者识别学者识别

2.学术分析学术分析

3.人才评估人才评估

"同舟云学术"是以全球学者为主线,采集、加工和组织学术论文而形成的新型学术文献查询和分析系统,可以对全球学者进行文献检索和人才价值评估。用户可以通过关注某些学科领域的顶尖人物而持续追踪该领域的学科进展和研究前沿。经过近期的数据扩容,当前同舟云学术共收录了国内外主流学术期刊6万余种,收集的期刊论文及会议论文总量共计约1.5亿篇,并以每天添加12000余篇中外论文的速度递增。我们也可以为用户提供个性化、定制化的学者数据。欢迎来电咨询!咨询电话:010-8811{复制后删除}0370

www.globalauthorid.com

TOP

Copyright © 2019-2024 北京同舟云网络信息技术有限公司
京公网安备11010802033243号  京ICP备18003416号-3