Affiliation:
1. Department of Marketing, University of Notre Dame.
Abstract
Consumer privacy is a public policy issue that has received substantial attention over the last thirty years. The phenomenal growth of the Internet has spawned several new concerns about protecting the privacy of consumers. The authors examine both historical and conceptual analyses of privacy and discuss domestic and international regulatory and self-regulatory approaches to confronting privacy issues on the Internet. The authors also review ethical theories that apply to consumer privacy and offer specific suggestions for corporate ethical policy and public policy as well as a research agenda.
Subject
Marketing,Economics and Econometrics,Business and International Management
Cited by
236 articles.
订阅此论文施引文献
订阅此论文施引文献,注册后可以免费订阅5篇论文的施引文献,订阅后可以查看论文全部施引文献