Marketing Performance Measurement Systems: Does Comprehensiveness Really Improve Performance?
Author:
Affiliation:
1. Marketing Department, University of Mannheim, Germany, Department of Management and Marketing, University of Melbourne, Australia
2. University of Mannheim, Germany
3. Marketing Department, Ruhr-University of Bochum, Germany
Abstract
Publisher
SAGE Publications
Subject
Marketing,Business and International Management
Link
http://journals.sagepub.com/doi/pdf/10.1509/jm.09.0487
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