Affiliation:
1. School of Management, Yale University
2. Psychology Department, Woodrow Wilson School, Princeton University
Abstract
Previously (see Novemsky and Kahneman 2005 ), the authors proposed that intentions to exchange versus to consume a good moderate loss aversion for that good. In this rejoinder, the authors follow up on this idea, discussing several mechanisms that Ariely, Huber, and Wertenbroch (2005) propose by which intentions can moderate loss aversion. The authors consider both emotional attachment to the good and cognitive focus during evaluation as potential mediators of the effects of intentions on loss aversion.
Subject
Marketing,Economics and Econometrics,Business and International Management
Cited by
93 articles.
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