A Transformative Practice? Meaning, Competence, and Material Aspects of Driving Electric Cars in Norway

Abstract

This article focuses on the introduction of electric vehicles in Norway and how electrical cars are understood culturally in relation to conventional car use. Theoretically, elements of social practice theory and the analysis of processes of domestication are combined to frame practical, cognitive, and symbolic dimensions of electric car use. The empirical data consists of individual and focus group interviews with electric car users. The analysis unpacks the implications of user-designated meaning in driving practices, competencies considered necessary when driving electric cars, and the material aspects regarded as critical features of electric car driving. Preliminary findings suggest that the practice of electric car driving alters user habits by making transportation needs more salient and raises both the technological and energy consumption awareness of users.