Interest of Women in the Tourism Sector and How to Empower Them

Author:

Ashfaq Areeba1,Imran Hawa1,Nehal Neha1,Shamim Mahrukh1,Asif Atiqa1,Ikhlaque Maryum1,Katper Naveeda2

Affiliation:

1. Mohammad Ali Jinnah University, Pakistan

2. University of Sindh, Jamshoro, Pakistan

Abstract

This study aims to determine the interest of women working in the tourism industry and their empowerment in the industry through inclusion and supporting entrepreneurial activities and to study the different perceptions and beliefs that women have about working in the tourism industry through assessment of their feelings toward the working environment in this industry. The main focus of the study was two major areas: (1) interest of women in employment tourism industry and (2) interest of women in entrepreneurial activities in the tourism industry. This study also considers whether the uncertainties of the tourism industry and its inclusion practices deform the interest of women to work in the tourism industry. Data were collected from 20 female respondents representing the interest of women to work in the tourism industry. The results indicate a positive response of 70.6% female respondents, suggesting their interest in the tourism industry, while 29.4% of the female respondents showed lack of interest in the industry.

Publisher

IGI Global

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