Active Learning Innovation in Tourism and Hospitality

Author:

Rafael Celia1ORCID,Fonseca Júlia1ORCID

Affiliation:

1. School of Tourism and Maritime Technology, CiTUR Centre for Tourism Research, Development and Innovation, Polytechnic of Leiria, Portugal

Abstract

The HEIs face challenges that require new teaching practices adjusted to the new realities and demands of the market. Companies and organizations seek transversal competences to solve immediate problems and project future scenarios. Co-creation between higher education institutions (HEIs) and companies make it possible to prepare students for the increasingly demanding and innovative labor market, particularly in the tourism and accommodation industry. This chapter presents contributions to applying innovative and interdisciplinary methodologies in the pedagogical practices of tourism and accommodation teaching. A teaching-learning model based on co-creation methods is proposed and illustrated with a case study developed in partnership with a regional tourist enterprise in Portugal. The chapter concludes with an analysis of the co-creation model's impact and an analysis of pedagogical tools for developing new and innovative accommodation products and services that are essential for differentiation and positioning in marketing strategies.

Publisher

IGI Global

Reference41 articles.

1. Akhilesh, K. B. (2017). Co-creation and learning : concepts and cases. Springer.

2. BarneyJ. B.HesterlyW. S. (2017). Administração estratégica e vantagem competitiva: conceitos e casos (5th ed.). Pearson Education.

3. Co-creation in learning and teaching: the case for a whole-class approach in higher education

4. Mind Maps As Classroom Exercises

5. BuzanT.BuzanB. (1993). The mind map book : how to use radiant thinking. Plume.

同舟云学术

1.学者识别学者识别

2.学术分析学术分析

3.人才评估人才评估

"同舟云学术"是以全球学者为主线,采集、加工和组织学术论文而形成的新型学术文献查询和分析系统,可以对全球学者进行文献检索和人才价值评估。用户可以通过关注某些学科领域的顶尖人物而持续追踪该领域的学科进展和研究前沿。经过近期的数据扩容,当前同舟云学术共收录了国内外主流学术期刊6万余种,收集的期刊论文及会议论文总量共计约1.5亿篇,并以每天添加12000余篇中外论文的速度递增。我们也可以为用户提供个性化、定制化的学者数据。欢迎来电咨询!咨询电话:010-8811{复制后删除}0370

www.globalauthorid.com

TOP

Copyright © 2019-2024 北京同舟云网络信息技术有限公司
京公网安备11010802033243号  京ICP备18003416号-3