The Tendency Toward Producing Ecologically Friendly Products at Toshiba in the Middle East

Abstract

The case deals with decreasing environmental harm and pollution in all industries. The corporations have followed worldwide environmental standards to replace toxic materials with environmentally acceptable alternatives, such as lead-free glass used in producing L.E.D. lamps and Freon R410 used in the production process of air conditioners and refrigerators. ELARABY Group is one of the few enterprises in the Middle East specialized in electronics. It designed and applied a system to face the challenges, consequences, and results of replacing harmful materials with environmentally friendly ones. The case followed a qualitative approach through conducting interviews with experts in order to collect data.