Enabling Educators to Foster Creativity and Perceived Employability

Abstract

Drawing on a framework of conservation of resources theory, this chapter aims to enable educators in the management and organizational studies domain to foster the relationship between serious leisure and perceived employability among marketing management students. The sample was 228 marketing management graduates from four business schools in India who completed an online questionnaire between December 2020 and February 2021. The findings indicate that serious leisure is positively associated with perceived employability and that the relationship is mediated by creativity. Gender moderates the mediating effect of creativity on the relationship between serious leisure and perceived employability such that the indirect effect of serious leisure on perceived employability is stronger for men than women. Practical implications enable educators and career counsellors to improve the perceived employability of their students, leading to benefits at the individual, university, and organizational levels.