Customer Engagement Through Social Media-Reference-Cited by-同舟云学术

Customer Engagement Through Social Media

Published:2023-04-07 Issue: Volume: Page:131-141
ISSN:2327-5502
Container-title:Advances in Marketing, Customer Relationship Management, and E-Services
language:
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Author:

Wadhwa Riya¹,Bansal Rohit²^ORCID

Affiliation:

1. Maharashi Dayanand University, India

2. Vaish College of Engineering, Rohtak, India

Abstract

Customers are appealing to themselves through social platforms. Social media impressions are giving amazing results by keeping an eye on the total number of engagement levels through replies, likes, retweets, comments, and tags. So, this chapter's main objective is to analyze customer engagement through social media with bibliometric analysis. For this research, Scopus database was taken into consideration as a literature database. Scopus indexes from 2013 to 2023 are collected and with an initial 1000 papers found; from that, the authors shortlisted 110 papers as they fit perfectly for the analysis of customer engagement through social media.

Publisher

IGI Global

Reference18 articles.

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