Affiliation:
1. University of Sunderland in London, UK
2. University of Wales Trinity Saint David, London, UK
Abstract
Innovation management is a prime concept of making changes and innovations in the business to make the business globally famous. The conceptual understanding of the innovative strategies has been covered in this book. Besides this, the discussion of key elements and the challenges a company might face to implement innovation has been discussed here. Identification and discussion, including the application of the innovation, have been covered here. The impact of the implementation of innovation-based managerial theories as well as practices have also been evaluated within the study to develop a critical understanding of business proceedings.
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