Uses, Applications, and Benefits of Virtual Reality Technologies in E-Business

Abstract

Ongoing advancements in technology have enabled E-business processes to become more complex, resulting in increased global market access. E-business paired with virtual reality (VR) technologies has further enhanced this process and has provided a promising shift of traditional business models as well as streamlining of operational and business processes. VR enables users to be immersed in simulated environments, which allows organizations to take their E-business platforms to unexplored levels. It provides more value at lower cost, as well as a more engaging platform. This successively improves operational processes through the collection of data from engaged users. VR is predicted to become an essential tool in the business world; however, its use comes with challenges that do not have current solutions. VR brings benefits that create better decision making and value creation for both the organization and the customer. This chapter examines the role of E-business in the global market and how it can be used to create a competitive advantage across all sectors of business.