Augmented Reality and Virtual Reality: New Drivers for Fashion Retail?

Author:

Boardman Rosy,Henninger Claudia E.,Zhu Ailing

Publisher

Springer International Publishing

Reference79 articles.

1. Alibaba Group. (2016). Buy+ The first complete VR shopping experience. YouTube (Online). Retrieved October 22, 2018, from https://www.youtube.com/watch?v=-HcKRBKlilg .

2. Andone, D., & Frydenberg, M. (2017). Experiences in online collaborative learning with augmented reality. eLearning & Software for Education, 2, 239–246.

3. Arthur, R. (2017). 10 Fashion brands nailing their Snapchat content strategy. Meltwater (Online). Retrieved October 25, 2018, from https://www.meltwater.com/blog/10-fashion-brands-nailing-their-snapchat-content-strategy/ .

4. Azuma, N., & Fernie, J. (2003). Fashion in the globalized world and the role of virtual networks in intrinsic fashion design. Journal of Fashion Marketing and Management: An International Journal, 7, 413–427.

5. Bastug, E., Bennis, M., Médard, M., & Debbah, M. (2017). Toward interconnected virtual reality: Opportunities, challenges, and enablers. IEEE Communications Magazine, 55(6), 110–117.

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