Critical Factors for the Upscale of Online Shopping

Abstract

Online shopping is widespread all over the world. Nevertheless, the rate of online purchases by rural people is not on par with the fastest urban transition. Consequently, there are adoptive factors working on the behaviors of rural people. The method mix of research study is exploratory with qualitative approach. The case studies are done through literature and observations at the study area of Srikakulam rural vicinity. The manual evaluation of several statements has been carried out for the study. Interpretations with management implications have been offered to the related communities.