Digital Transformation Impact on Organizations' Culture and Employees' Motivation

Abstract

In the digital age, the COVID-19 pandemic and the COVID-19 crisis uncovered entities' pressing top-priority to reimagine and to reinvent themselves, thus embracing the unrivalled benefits and the unmatched opportunities offered by digital transformation. Hence, the advantages revealed by digital transformation helped shape the “new normal” and addressed the Sustainable Development Goals (SDGs) beyond compare, bringing inimitable changes and challenges to organizational culture and employee motivation. On the one hand, the aim of this novel and original study is to highlight the importance of digital transformation for all, now and for the future generations, thus ensuring better and more complex ways to communicate and to connect. On the other hand, the objective of this up-to-date and eye-opening chapter is to display the trends that come to fuel digital transformation in order to create new business processes and develop new cultural paths, thus accentuating customers' experiences, diversifying market requirements, and intensifying the need for better organizational security.