Knowledge Sharing Practices Among Social Media Marketers and the Significance for Business Sustainability

Abstract

This chapter discusses knowledge sharing practices among social media marketers and their significance for business development. The study analysed the knowledge sharing practices among social media marketers, considering the rationale and means of sharing knowledge among these marketers. Using the views of the environment, economy, and society (three bottom line strategies), the chapter discusses the idea of business sustainability among social media marketers and other enterprises. Finally, the chapter provides an analysis of the importance of knowledge sharing practices for business sustainability providing evidence of its importance for market advantage, promotion of adaptability/positive changes, and increased innovation and creativity.