Toward Successful Social Media Viral Marketing: A Knowledge Management Approach-Reference-Cited by-同舟云学术

Toward Successful Social Media Viral Marketing: A Knowledge Management Approach

Published:2021 Issue: Volume: Page:377-389
ISSN:2367-3370
Container-title:The Importance of New Technologies and Entrepreneurship in Business Development: In The Context of Economic Diversity in Developing Countries
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Author:

Abbas Amani Al,Badawi Sherine,Almahdi Maryam Husain

Publisher

Springer International Publishing

Link

http://link.springer.com/content/pdf/10.1007/978-3-030-69221-6_28

Reference78 articles.

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3. Ferenhof, H.A, Durst, S., Hesamamiri, R.: The impact of social media on knowledge management. In: 11th International Forum on Knowledge Asset Dynamics (IFKAD), Dresden, Germany, 15–17 June 2016. Institute of Knowledge Asset Management (IKAM) (2016)

4. Akhavan, P., Hosseini, S.M., Abbasi, M., Manteghi, M.: Knowledge-sharing determinants, behaviors and innovative work behaviors: an integrated theoretical view and empirical examination. Aslib J. Inf. Manage. 67(5), 562–591 (2015)

5. Akpinar, E., Berger, J.: Valuable virality. J. Mark. Res. 54(2), 318–330 (2017)

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