The Digital Transformation of Rural Agricultural Business Management

Abstract

This chapter aims to study the development of futuristic e-commerce systems in rural China. This chapter will explore the current situation of the whole industrial chain in rural small and medium enterprises and their developing trends in B2C model. Why are rural agricultural small and medium-sized enterprises (SMEs) developing rapidly in China? What is the digital context for the development of rural SMEs in the agricultural sector? What digital transformations have rural SMEs experienced in terms of business models, especially in less developed areas, such as Tier 4 and Tier 5 areas, compared with international ones? Compared with the previous rural e-commerce, what are the advantages of optimizing the new system? This chapter will use CiteSpace to perform statistical and correlation analysis on Chinese agricultural e-commerce system, including the Web of Science (WOS) database and CSSCI database. Cases from China will be used for comparison. This chapter will provide suggestions for the development of futuristic e-commerce system in emerging economies.