Role of Blockchain and Data Visualisation in Advertisement Lead Purchase Across Social Media

Abstract

Social media marketing, which has redefined the traditional 4Ps of marketing into the modern 2Ps, namely pipeline and personalisation, is a modern-day tool to build the brand, increase sales, and multiply the online traffic. This involves bringing out great content on social media profiles, paying attention and engaging followers, results, and managing social media advertisements. With the growing popularity, it can be presumed that social media promotions are one of the fastest and best ways to connect with your target group or as the marketeers call it, prospects. At the same time, blockchain social media can be defined as decentralized platforms that enable the development of applications and smart contracts. From a spend analysis standpoint, these advertisements give a lot of moneymaking freedoms and are an extraordinary method to upgrade your marketing outreach activities, especially the digital channels. This work visualises the spend nature of advertisements and investigates how blockchain technology can help to reshape the social media advertisement market.