My Little Joy in Life

Abstract

To post food on social media has become a frequent source of fun and joy in life for many mobile users. In investigating such a common scene on Instagram among its young users, the authors of this chapter investigated the relationship between social activity, personal traits like narcissism and shyness, and uses and gratifications from posting food photos on Instagram. Uses of Instagram for posting selfies were also examined for comparison. Results showed that while posting food photos were associated with social activity, posting selfies were associated with shyness. Narcissists were more likely to involve in posting both food photos and selfies. Implications of the results in explaining the generation of visual contents on social media are discussed.