Analyzing the Relationship Between Corporate Social Responsibility and Sustainable Performance

Abstract

This research aims to evaluate how corporate social responsibility (CSR) impacts sustainable performance (SP) of wineries, as well as the mediating role of organizational commitment (OC) and consumer satisfaction (CS) in this connection. Additionally, age, size, and membership of a protected designation of origin (PDO) are used as control variables to bolster the accuracy of the tested cause-effect relationships. A theoretical model is formulated and then tested by structural equation modeling (PLS-SEM) using primary data from a survey of 196 Spanish wineries collected between September 2022 and January 2023. Findings of the study demonstrate that CSR has a positive, significant effect on SP of wineries, as well as the mediating influence of OC and CS in this association. This work is invigorating for a few reasons. To start, it makes progress in the knowledge and comprehension of the correlation of CSR and SP of wineries. Furthermore, there are no prior studies researching OC and CS as measurement variables in the CSR-SP link in the wine context, providing new scientific knowledge.