Linking Psychological Contract With Employee-Based Brand Equity

Abstract

For understanding the employment relationship, the attention has been paid by researchers to psychological contract. This chapter provides an overview about the development of psychological contracts highlighting the definition and contribution of different authors. The authors further reviewed antecedents and consequences of psychological contracts. Using social exchange theory, undetermined obligations make the social relationships which create psychological contracts. Psychological contract results in high work engagement, organizational commitment, and job satisfaction. Furthermore, the authors reviewed employee-based brand equity, its antecedents and consequences, and how psychological contracts result in enhanced employee-based brand equity.