Road to Workplace Spirituality Through Sustainable Business Strategies Based on NRBV Approach

Abstract

The natural resource-based view (NRBV) argues that strategy and competitive advantage are based on firm capabilities that contribute to environmental sustainability. In this context, it provides a framework consisting of various interrelated strategies for sustainability. The literature points to making plans and developing strategies to improve workplace spirituality by focusing on spiritual values at the organizational level. It discusses how a corporate social responsibility strategy as a capability that provides a competitive advantage to the company based on NRBV interacts with the three pillars of workplace spirituality—meaningfulness and purposefulness, a sense of community referring to a sense of integration with colleagues—and its compatibility with organizational goals, values, and mission. In this way, theoretical insights are provided by this study to obtain a strategic capability for companies and thus to provide various gains such as organizational sustainability and competitive advantage by developing workplace spirituality.