Transfiguring Consumer Engagement and Elevating Experiences With Metaverse Shopping Apps

Abstract

Retail experience and customer participation are changing with the advancement of technology. The rise of metaverse offers a singular chance to reinvent retail customers' purchasing experiences by overcoming physical constraints and obfuscating the distinction between virtual and real worlds. The metaverse is a brand-new, exciting virtual world that is still in its early stages of development. However, its revolutionary potential might significantly alter the nature of business-customer interactions. Improving client experiences is a crucial way to take advantage of the metaverse. By creating engaging and immersive experiences in this virtual world, companies can provide their customers with more personal and lasting connections. This chapter deeply dives into the diverse arena of consumer behavior, technological advancements, and market dynamics. It also provides insights and suggestions for retail vendors and marketers who want to use metaverse to break through barriers, captivate audiences and redefine the retail industry's future.