Catalysts of Change

Author:

Shukla Rishi Prakash1ORCID,Taneja Sanjay2ORCID

Affiliation:

1. Chandigarh University, India

2. Graphic Era University (Deemed), India

Abstract

Redefining conventional business paradigms, the incorporation of artificial intelligence (AI) in small and medium-sized organizations (SMEs) has become a disruptive catalyst. This research explores the factors that motivate, hinder, and have repercussions for the adoption of AI in small and medium-sized enterprises (SMEs). This research aims to identify the critical elements influencing successful AI integration, the impact of AI on SME operations, and the potential for improving competitiveness and sustainability through a thorough analysis of industry case studies and a thorough review of the existing literature. This study provides important insights into the complex link between AI adoption and SME development by clarifying the way that technology is changing in the SME sector in terms of encouraging innovation and causing organizational transformation.

Publisher

IGI Global

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