AI-Driven Strategies for Customer Engagement, Market Segmentation, and Resource Optimization

Abstract

With the development of AI, several sectors have undergone radical change thanks to the availability of advanced tools for data analysis and decision-making. Artificial intelligence has unparalleled prospects for augmenting efficacy and efficiency in the domains of client interaction, market classification, and resource allocation. AI-driven chatbots improve customer service efficiency by answering questions, handling tasks, and offering round-the-clock assistance. These chatbots are equipped with natural language processing (NLP) to comprehend and react to client inquiries. It looks at how AI-driven tactics might boost consumer satisfaction, streamline corporate processes, and allocate resources more effectively. Businesses may tailor marketing campaigns, handle resources more effectively, and obtain a better understanding of consumer behavior by utilizing machine learning algorithms, natural language processing, and data analytics. This chapter examines how artificial intelligence (AI) is revolutionizing market segmentation, resource management and consumer interaction.