Role of Sociology in Adopting Digital HR for Sustainable Entrepreneurship

Author:

Gunasekaran K.1,S. Boopathi1

Affiliation:

1. Department of Mechanical Engineering, Metallizing Equipment Co. Pvt. Ltd., India

Abstract

This chapter delves into the connection between sociology and digital HR adoption, focusing on the cultural factors that influence this transition. It highlights how organizational culture, societal norms, and cultural values shape the implementation of digital HR strategies in entrepreneurial ventures. It emphasizes the role of digital HR in sustainable entrepreneurship, its efficiency, employee engagement, and strategic decision-making. It also highlights the importance of sensitivity to varying cultural norms and values in shaping attitudes towards digital HR adoption. It discusses the importance of bridging cultural gaps in digital HR implementation for sustainable growth and innovation. It emphasizes adaptability, openness to change, and cross-cultural communication. Digital HR tools can promote diversity, equity, and inclusion, contributing to sustainable entrepreneurship practices.

Publisher

IGI Global

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