Unlocking the Potential-Reference-Cited by-同舟云学术

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Unlocking the Potential

Published:2023-12-29 Issue: Volume: Page:183-204
ISSN:2327-350X
Container-title:Advances in Logistics, Operations, and Management Science
language:
Short-container-title:

Author:

Aggarwal Bindu¹,Verma Ranjeet¹,Kumar Pawan²^ORCID

Affiliation:

1. Chandigarh University, India

2. Lovely Professional University, India

Abstract

The dynamic interaction between tourism and small and medium enterprises (SMEs) as generators of long-term economic growth is explored in this chapter. The chapter investigates methods to unlock the potential synergy between tourism and SMEs, resulting in a paradigm of sustainable and inclusive growth, by looking at case studies, best practices, and emerging trends.

Publisher

IGI Global

Reference66 articles.

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3. BrynjolfssonE.McAfeeA. (2014). The Second Machine Age: Work, Progress, and Prosperity in a Time of Brilliant Technologies. W. W. Norton & Company.

4. SoCoMo marketing for travel and tourism: Empowering co-creation of value

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