Navigating Corporate Social Responsibility in China

Author:

Zreik Mohamad1ORCID

Affiliation:

1. Sun Yat-sen University, China

Abstract

This chapter examines the varied landscape of CSR in China, focusing on the specific difficulties and possibilities that this region presents. It examines the influence of China's unique economic, cultural, and political backdrop on CSR practices from both a domestic and international perspective. It exemplifies how Chinese companies have shifted their perspective on corporate social responsibility (CSR) from one of charity to one of strategic advantage. This further exemplifies the delicate balancing act foreign multi-nationals must perform in order to succeed in China's market and governmental environment, which differs significantly from worldwide CSR norms. Future prospects for CSR in China are discussed, taking into account current governmental shifts, societal anticipations, and the influence of emerging technologies. The information presented here is useful for anyone planning to implement CSR strategy in China.

Publisher

IGI Global

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