Understanding the Habits of Chinese Tourists in Slovenia to Be Considered in the Aftermath of the Pandemic

Abstract

This research aims to explain the data obtained on satisfactory factors and characteristics of Chinese tourists regarding their stay in Slovenia. Following contemporary trends in changing Chinese outbound preferences, Slovenia can use its attractive destinations, especially the existing natural, cultural, and human potentials (HR), to attract and satisfy this vital segment of foreign tourists. Furthermore, this study aims to show what internal marketing of the Slovenian hospitality sector has to focus on after the Covid-19 pandemic regarding Chinese tourists. The data was obtained with a questionnaire, which we later analyzed and incorporated the theoretical model to underlay the most crucial factors of travel satisfaction. Finally, the results show the possible future direction of (internal) management dedicated to this specific, long-distance tourist market in the post-Covid-19 recovery.