The Application of Design Thinking in Healthcare Marketing

Abstract

For this chapter, the systematic review was selected to allow a deep dive and exploration of application design thinking in marketing for healthcare organizations. Moreover, there needs to be more literature that highlights using design thinking in healthcare as a major tool to create awareness and promotion of developed models that enhance the patient experience. This systematic review explores the use and impact of design thinking in healthcare marketing. By synthesizing existing literature, the current study provides comprehension of the theoretical bases, methodologies, and effects of employing design thinking principles in healthcare marketing strategies. Particularly today, technological advancements oblige organizations to be technologically savvy and provide the best future solutions to the customers, in our case, to the patients.