Affiliation:
1. Azad University of the Emirates, UAE
2. Department of Industrial Engineer, Islamic Azad University, Qazvin, Iran
Abstract
In today's era, businesses are mixed with technologies. Industry 4.0 added the presence of roaming technologies with the power of extracting, analyzing, and fast data calculations to businesses. Therefore, the data with high transparency and accuracy increased the performance power of the marketing department and adopted powerful strategies. In the fifth generation of the emerging industry, in addition to analytical power, stability, resilience, and human-centeredness, the capabilities of transformative technologies have also been added. For this reason, marketing by refining the data that comes from the actions of humans, multiplied intelligence. Examining this ability in smart Marketing 5.0 will have tremendous effects on the entire supply chain and the value chain of organizations. Therefore, this research has tried to examine the dimensions and components of fifth-generation marketing. In this regard, an analytical framework is also provided for the smart marketing system. This framework has been approved by some active experts in the field of marketing.